Midterms Could Spark S&P Year‑End Rally | Analysis by Brian Moineau

TL;DR

  • Midterm elections and the S&P 500 rally: history says the three‑month “sweet spot” around the vote has positive median returns of 7% and wins in 21 of the last 23 cycles, but 2026’s 5%+ Treasury yields could muffle the effect. [1][5]
  • The unusual twist in 2026 is profit growth: analysts expect roughly 30% year‑over‑year S&P 500 EPS growth this quarter, a tailwind strong enough to overcome higher yields—if those yields stop rising. [2]
  • Concentration risk is the joker: with the top 10 stocks over 40% of the index, any seasonal pop hinges on a handful of mega caps behaving; breadth, not partisanship, will decide the rally’s staying power. [4][8]

What the source said

Yahoo Finance highlights Deutsche Bank strategist Jim Reid’s chartbook on midterm seasonality. His team finds the S&P 500 has risen in 21 of the last 23 midterm cycles in the window from one month before Election Day to two months after, with a 7% median gain; 1978 and 2018 were exceptions tied to inflation and rising rates (1978) and a rate‑driven selloff plus U.S.–China trade tensions (2018). Reid argues 2026 looks more supportive because earnings season is about to be “blockbuster,” with consensus expecting ~30% year‑over‑year EPS growth, which could supply a tailwind despite recent rate volatility. [1][2]

Why it matters

Two clocks are ticking into November 3, 2026: Washington’s election clock and Wall Street’s profit clock set by quarterly earnings. Index investors using SPY, IVV, and VOO have real money at stake in whether the midterm playbook—buy weakness into late October, ride a relief rally—beats the bond market’s message. If seasonality works, passive portfolios win by doing nothing; if yields or a profit hiccup swamp the pattern, concentrated S&P 500 exposure could translate small tech stumbles into big portfolio drawdowns. [1][2][5][10]

The political “who wins Congress” question is overrated for markets. What matters most to allocators—from pension CIOs to systematic funds—is whether peak rate fears ease while earnings breadth widens. In a year when the 10‑year Treasury has flirted with 5.3% and AI‑linked mega caps dominate index weight, the midterm bounce will be decided by flows, rates, and profits, not party labels. [5][8]

Original analysis

Consensus: “Midterms usually deliver a year‑end rally; just hold your S&P 500 and let history work.” My read: that’s incomplete in a 5%‑yield world with a top‑heavy index. Seasonality is real—but conditional on rates and earnings breadth. [5]

  • Historical analogue: 2018 is the cautionary case. The S&P 500 fell roughly 19.6% from October 3 to December 24, 2018 as the Fed hiked rates, QT tightened liquidity, and trade risks rose; the selloff ended only after the Fed pivoted more dovish in January 2019. [1][6]
  • Historical analogue: 1978 is the inflation case. A mid‑November hike in the prime rate to 11% triggered another sharp market drop as stagflation anxieties mounted. High and rising rates trumped calendar effects. [7]

What’s different in 2026 is earnings power. Multiple outlets cite FactSet estimates near 30% YoY growth for Q3 S&P 500 EPS—an unusually fat cushion. If profits are that strong, bears need either higher discount rates or narrow breadth to keep a lid on prices. [2]

  • Rates, the spoiler: the 10‑year Treasury has hovered around 5.24%–5.36% this week, its highest zone since the early 2000s. Each uptick compresses equity multiples, especially for long‑duration mega caps that dominate the S&P. A seasonal pattern that “usually” adds ~7% can be erased by a 50–75 bps yield surge. [1][5]
  • Concentration risk, the amplifier: the top 10 companies represent 40%+ of the S&P 500’s cap weight. If a few AI platform leaders underdeliver, seasonality won’t save the cap‑weighted index; equal‑weight and cyclicals could still work. [8]

Back‑of‑envelope math

  • Assume 2026 Q3 S&P 500 EPS grows 30% YoY (consistent with FactSet via AP). If the trailing EPS run‑rate were $240, a 30% quarterly YoY lift implies an annualized run‑rate around $240 × 1.30 ≈ $312. [2]
  • Holding the forward P/E at 20x yields a fair‑value handle near 20 × $312 ≈ 6,240. At 21x, that’s ~6,550; at 22x, ~6,864. If the 10‑year stays >5%, a 1–1.5‑turn multiple compression (to 19x) still leaves ~5,928—directionally positive but likely shy of the historical ~7% median unless yields relent. [1][5]

A 2×2 framework: Seasonality vs. 2026 macro

  • Yields down, earnings broadening: Best setup. Expect cap‑weighted S&P to outperform equal weight; mega caps lead; Q4 total return near or above the ~7% midterm median. [1]
  • Yields down, earnings concentrated: Relief rally but fragile. Mega caps carry; breadth lags; equal weight trails; multiple expansion limited by concentration risk.
  • Yields up, earnings broadening: Rotation market. Equal‑weight S&P and cyclicals outperform; cap‑weighted index grinds rather than sprints.
  • Yields up, earnings narrow: 2018‑lite. Seasonality fails; downside skew returns as a handful of tech heavyweights dictate index direction. [6]

Named‑stakeholder breakdown

  • Nvidia, Microsoft, Apple: outsized index impact; their prints and guidance will define whether “earnings breadth” shows up or the rally remains top‑heavy. [8]
  • iShares Core S&P 500 (IVV) and Invesco S&P 500 Equal Weight (RSP): If yields rise, RSP likely cushions via factor rotation; if yields fall and AI leadership endures, IVV wins. [8]
  • Treasury Borrowing Advisory Committee/Treasury market: Any change in refunding plans or buyback operations that tames term premia could reignite a seasonal bid; further supply‑driven yield spikes would snuff it out. [5]

Bottom line: history argues for a positive three‑month window into and out of November 3, 2026. This year, the balance of power sits with the bond market and a small set of profit engines. If yields stabilize and earnings broaden, the midterm playbook works. If not, expect a more rotational, narrower—and potentially underwhelming—finish to the year. [1][2][5][8]

What others are missing

The flow calendar, not just the election calendar. Corporate buyback blackouts typically accelerate around mid‑September and lift progressively through late October as companies report, reopening a major source of equity demand into the midterm “sweet spot.” Citadel Securities flags blackout timing beginning around September 12 and more than $1.1 trillion of 2026 buyback authorizations coming back into open windows, a scale that can shift net demand. Watch the blackout‑lift and desk flow data as closely as polls because this mechanical supply‑and‑demand switch can outweigh partisan headlines in October–November 2026. [9][1][3]

What to watch next

  1. By November 30, 2026, the 10‑year Treasury yield will have closed below 5.00% on at least one trading day as supply events pass and CPI prints reset term‑premium fears. [5]

  2. Between October 15 and December 31, 2026, the S&P 500 Equal Weight Index (RSP) will outperform the cap‑weighted S&P 500 by at least 1.5 percentage points if earnings beats extend beyond the top 10 names. [8][2]

  3. From the S&P 500’s October 10, 2026 close to December 31, 2026, the index will post a total return of at least +4%, consistent with—but shy of—the historical midterm median as high yields cap multiples. [1][5]

My take

I’m betting on a midterm bump, not a melt‑up. With the 10‑year near 5.3%, the market needs either falling yields or blow‑out breadth to print a classic 7%+ “sweet spot” move. The profit setup looks unusually good in 2026, which keeps me constructive on a positive Q4 tape. I’d express the view with some equal‑weight and cyclicals alongside mega caps, because concentration makes the index vulnerable to one or two earnings misses; if rates back off even modestly in November, the rally has room. [5][2][8]

Sources

[1] History says midterms could hand the S&P 500 a year-end rally: Chart of the Day — Yahoo Finance (https://finance.yahoo.com/markets/article/history-says-midterms-could-hand-the-sp-500-a-year-end-rally-chart-of-the-day-100000388.html) — Deutsche Bank’s midterm seasonality: 21/23 win rate, 7% median in the three‑month window and the 1978/2018 exceptions.

[2] US stocks rise to a record on expectations companies will make even fatter profits — AP News (https://apnews.com/article/e8285ec7afbe81e9df277e8ee2127982) — Cites FactSet: analysts now expect nearly 30% YoY S&P 500 EPS growth for Q3 2026.

[3] Outlook 2026 — LPL Research (https://www.lpl.com/content/dam/lpl-research/documents/outlook-2026-report.pdf) — Midterm stats: average 14.5% in the 12 months after midterms and a historically high hit rate for positive returns.

[4] Midterm Elections and Stock Market Trends — BlackRock (https://www.blackrock.com/us/financial-professionals/insights/2026-midterm-elections-and-market-performance) — Sector‑level dispersion; midterm years weaker on average; pre‑election rally often begins ~22 trading days before the vote.

[5] How major US stock indexes fared (Oct 5–9, 2026 series) — AP News (https://apnews.com/article/44b75c188756038371cf3112ede9cee8) — Documents the 10‑year Treasury in the 5.24%–5.36% range near multi‑decade highs and the S&P 500 hovering near records in early October.

[6] Market Events and Investor Reactions — U.S. Congress (govinfo.gov) (https://www.govinfo.gov/content/pkg/CHRG-116shrg36538/pdf/CHRG-116shrg36538.pdf) — Details the 2018 Q4 selloff: S&P 500 fell ~19.6% from Oct 3 to Dec 24 amid Fed tightening and trade tensions.

[7] Boost in Prime Rate to 11% Triggers Big Market Drop — The Washington Post (https://www.washingtonpost.com/archive/business/1978/11/14/boost-in-prime-rate-to-11-triggers-big-market-drop/0ec75690-47f4-46ce-8df3-5cf7b76ae49d/) — 1978 case study: mid‑November prime rate hike coincided with sharp equity declines around the midterms.

[8] Building intentional US equity exposure in portfolios — J.P. Morgan Asset Management (https://am.jpmorgan.com/be/en/asset-management/adv/insights/portfolio-insights/equity/building-intentional-us-equity-exposure-in-portfolios/) — Confirms S&P 500 concentration: top 10 companies >40% of index as of September 2026.

[9] September Setup: The Asymmetry Has Changed — Citadel Securities (https://www.citadelsecurities.com/news-and-insights/global-market-intelligence/september-setup/?series=global-market-intelligence) — Notes blackout timing (beginning around Sept 12) and the scale of buyback authorizations returning to open windows later, shaping equity flow into late October/November.

[10] 2 U.S.C. § 7 and USAGov Midterm Page — U.S. Code and USAGov (https://uscode.house.gov/view.xhtml?edition=prelim&num=0&req=granuleid%3AUSC-prelim-title2-section7) (https://www.usa.gov/midterm-elections) — Establishes Election Day (first Tuesday after the first Monday in November) and confirms the 2026 midterm timing (November 3, 2026).

Crocs Buyback Fuels Long-Term Rebound | Analysis by Brian Moineau

TL;DR

  • Crocs’s plan to turn short-term pain into long-term gain is working: the company pulled promotions, cleaned up HEYDUDE wholesale, and just posted a record quarter while raising 2026 guidance. [2]
  • The real flywheel isn’t HEYDUDE’s rebound; it’s the Crocs brand’s DTC-heavy, international growth engine that crossed $1.0B in a single quarter and is still comping up. [2][4]
  • Capital allocation is the hidden moat: inventory is tighter, cash flow is gushing, and a fresh $2.0B buyback authorization sets up outsized EPS growth even if revenue stays low single-digits. [2]

What the source said

WSJ’s CFO Journal reports that Crocs took a deliberate sales hit to repair the marketplace: it curtailed discounting, yanked excess product from shelves, and tightened HEYDUDE distribution. The company argues those choices preserved brand equity and positioned it for healthier, more profitable growth. With that reset largely behind it in 2026, Crocs has returned to growth and is leaning into higher-quality revenue even if near‑term top line looks choppy. The story frames this as classic CFO triage—accept short-term pain to safeguard long-term margin dollars and strategic flexibility at Crocs, Inc. [1]

Why it matters

  • Stakeholders are not just shareholders. The big losers in a sloppy cleanup would have been wholesale partners like Dick’s and Kohl’s that rely on crisp allocations and full‑price sell‑through to defend floor space; Crocs chose to take its medicine centrally so partners wouldn’t have to bleed margins locally. That earns shelf trust in 2026–2027. [2][3]
  • For investors, the setup is asymmetric. Crocs raised its 2026 outlook, logged record Q2 revenue, and crossed $1.0B for the Crocs brand in a single quarter, even as HEYDUDE remains down year over year. Combine healthier mix with a $2.0B repurchase capacity and shrinking share count, and per‑share math can outrun modest reported growth. [2][4]

Original analysis

Consensus says the Crocs thesis hinges on a HEYDUDE comeback. My read: the engine driving this recovery is the core Crocs brand’s DTC‑led, international expansion—and that’s already visible in the numbers. In Q2 2026, consolidated revenue rose to $1.179B, with DTC up 12% and wholesale down 7%; Crocs brand alone hit $1.000B, with North America finally back to growth (+0.4%). Management simultaneously raised full‑year guidance and now expects Crocs brand up ~2–3% for 2026, while HEYDUDE is still guided down ~4–2%. That mix shift is deliberate—and accretive. [2][4]

Back-of-envelope math 1 — EPS torque from buybacks (illustrative at $130/share):

  • Q2 2026 diluted weighted-average shares: ~49.6M, down from ~55.8M a year ago (≈−11%). [2]
  • Remaining authorization: ~$2.0B. Suppose Crocs deploys just $800M of that between now and mid‑2027 at an average $130. That retires ≈6.15M shares ($800M ÷ $130).
  • New diluted base ≈ 49.6M − 6.15M ≈ 43.5M shares. All else equal, that’s ~14% EPS lift (49.6 ÷ 43.5 − 1) without heroic revenue assumptions. [2]
    This is why the company can guide conservatively on revenue and still deliver attractive per‑share outcomes.

Back-of-envelope math 2 — What “quality of revenue” looks like in cash terms:

  • Q2 adjusted gross margin was 60.0% versus 61.7% last year, reflecting the transitional mix; but Crocs brand DTC was +12.9%, and inventory stepped down to $389M from $405M, improving working capital turns. [2]
  • The 10‑Q dissects H1 revenue drivers: higher ASPs added ~$37.9M (+3.3%) while HEYDUDE volume declines subtracted ~$14.1M (−1.2%). That’s healthy price realization even as units normalize. [3]
  • Translate that: Crocs is swapping lower‑quality wholesale units for higher‑margin DTC and international sell‑through while still getting paid on price. Cash flow follows margin mix. [2][3]

A named-stakeholder breakdown (2026 context):

  • Crocs brand (clogs + sandals): Clear winner. It crossed $1.0B in a quarter and is guided to grow in 2026; DTC and international are doing the heavy lifting. [2][4]
  • HEYDUDE: Still in the penalty box but stabilizing; wholesale −17% in Q2, DTC +7%. The reset preserved pricing power and should compound once clean channel inventory meets better product stories. [2]
  • Wholesale partners (Dick’s, Kohl’s, Scheels): Benefit from tighter assortments and fewer promotions; sell‑through and floor productivity matter more than brute sell‑in in 2026. [2][3]
  • Competitors (Deckers/Birkenstock): Crocs’s DTC acceleration and renewed design cadence raise the bar in casual comfort; promotions will be harder to win against if Crocs holds price realization. [2][3]

A simple 2×2 (“Channel x Time”):

  • Short term × Wholesale: Painful—lower sell‑in, cleanups, order books tight. [2][4]
  • Short term × DTC: Offense—double‑digit growth with improved price discipline. [2]
  • Long term × Wholesale: Healthier partner relationships, better brand presentation, fewer markdown allowances. [2][3]
  • Long term × DTC: Structural margin tailwind; more first‑party data and product velocity. [2]

The overlooked tell: management did not buy growth. It protected the brand. Q2 shows they’ve earned the right to grow into 2027 on better mix—whether or not HEYDUDE fully snaps back this year. [2][4]

What others are missing

Coverage dwells on HEYDUDE’s recovery timeline; the real under‑reported edge is capital intensity and per‑share math. Weighted‑average diluted shares collapsed from ~55.8M to ~49.6M in a year, and the board just topped up buybacks to ~$2.0B outstanding. That’s a structural tailwind independent of whether 2026 prints +1% or +2% on revenue. Pair that with inventory down to $389M (from $405M) and ASP‑driven growth in H1, and you get compounding cash flow with fewer shares to divide it by. The market talks product cycles; the P&L and the cap table say “durable compounding.” [2][3]

What to watch next

  1. By Q4 2026, HEYDUDE North America returns to positive year‑over‑year revenue growth as the cleanup anniversaries and fall product lands. [4]
  2. For full‑year 2026, consolidated revenue finishes within the raised +1% to +2% range and adjusted gross margin lands ≥59%, reflecting sustained DTC mix and pricing. Verification: FY results release by February 2027. [2]
  3. By December 31, 2026, diluted weighted‑average shares drop below 48.5M as repurchases continue, amplifying EPS versus revenue growth. [2]

My take

I’m long the Crocs operating model, not the HEYDUDE headline. The Crocs brand just proved it can scale to $1.0B in a quarter while keeping promo discipline, and management lifted guidance with inventory down and ASPs doing real work. That’s the tell. If they spend even a fraction of the $2.0B authorization, EPS math gets tailwinded for multiple quarters. [2]

I’d underwrite 2026 as a “mix and margin” year and 2027 as the “both brands growing” year for CROX. The bear case needs both HEYDUDE to stumble and buybacks to stall. With inventory at $389M and DTC still comping double digits in 2026, I don’t see it. [2][3][4]

Sources

[1] Crocs’s Plan to Turn Short-Term Pain Into Long-Term Gain — WSJ CFO Journal (https://www.wsj.com/cfo-journal/crocss-plan-to-turn-short-term-pain-into-long-term-gain-830343ef) — Frames Crocs’s discount pullback and channel cleanup as CFO‑led “short‑term pain” to protect long‑term margins and brand health.
[2] Crocs, Inc. Reports Record Second Quarter 2026 Results; Raises Full‑Year 2026 Outlook — Crocs IR (https://investors.crocs.com/news-and-events/press-releases/press-release-details/2026/Crocs-Inc–Reports-Record-Second-Quarter-2026-Results-Raises-Full-Year-2026-Outlook/default.aspx) — Confirms $1.179B Q2 revenue, Crocs brand surpassing $1.0B, DTC +12%, wholesale −7%, inventory $389M, updated FY26 guidance, and $2.0B buyback capacity.
[3] Form 10‑Q for quarter ended June 30, 2026 — U.S. SEC (https://www.sec.gov/Archives/edgar/data/1334036/000133403626000052/crox-20260630.htm) — Breaks down H1 revenue drivers (ASP +$37.9M, volume −$14.1M), Crocs brand +4.3%, and qualitative commentary on channel and geography.
[4] Crocs (CROX) Q2 2026 Earnings Call Transcript — The Motley Fool (https://www.fool.com/earnings/call-transcripts/2026/08/07/crocs-crox-q2-2026-earnings-call-transcript/) — Management color on brand trajectories; FY26 HEYDUDE guide (−4% to −2%) and Q3 outlook; reiterates the return‑to‑growth narrative.
[5] Crocs, Inc. Reports Better‑Than‑Expected First Quarter 2026 Results and Raises Full‑Year Outlook — Crocs IR via SEC (https://www.sec.gov/Archives/edgar/data/1334036/000133403626000029/croxq12026-pressrelease.htm) — Prior guidance context; notes continued wholesale pressure and DTC strength early in 2026.




Related update: We recently published an article that expands on this topic: read the latest post.


Related update: We recently published an article that expands on this topic: read the latest post.

Earnings Lift Fuels 2026 Bull Market | Analysis by Brian Moineau

P/E Compression Is the 2026 Bull Market’s Tell

TL;DR

  • In the 2026 bull market, the wrinkle is P/E compression: the S&P 500’s forward P/E sits below where it began the year even as prices climbed, because earnings rose faster than prices [1].
  • FactSet pegs Q2 2026 S&P 500 earnings growth at 23.3%, with 10 of 11 sectors up, led by Energy, Information Technology, and Materials—fuel for prices without needing multiple expansion [2].
  • Math check: with the S&P 500 at 7,499 and a 20.4x forward P/E on June 30, the market discounts roughly $368 in next-12‑month EPS; if forward EPS lifts to $380–$400 by Q4 while the multiple merely holds 20x–21x, you still get 7,600–8,400 [3].

What the source said

Yahoo Finance reported that the 2026 rally left the S&P 500 cheaper on a forward basis than where it started the year, because the “E” outran the “P,” compressing the index’s forward P/E [1]. The article pointed to an “earnings boom,” with back‑to‑back 20%+ EPS growth quarters and a 23.3% estimate for Q2 2026 from FactSet [2]. Ten of eleven GICS sectors should post year‑over‑year profit gains, with Energy, Information Technology, and Materials leading the pack [2]. The takeaway: if Q2 beats again, analysts raise numbers into Q3 2026, while prices can climb even if the multiple stays flat [1][2].

Original analysis

  • Shown work on valuation math using June 30, 2026 inputs: S&P 500 = 7,499; forward P/E = 20.4x [3]. Implied next‑12‑month EPS = 7,499 ÷ 20.4 = $367.6, which rounds to $368 [3]. Scenario A: if forward EPS = $380 and P/E = 20.0x, price = 20.0 × 380 = 7,600 [3]. Scenario B: if forward EPS = $400 and P/E = 21.0x, price = 21.0 × 400 = 8,400 [3]. Risk case: if EPS = $380 and P/E compresses to 19.0x, price = 19.0 × 380 = 7,220, which shows downside even with higher earnings [3].

  • A 2×2 for 2H 2026:

    • High earnings growth + Flat/Down P/E (compression): steady grind higher; resembles mid‑cycle periods like 2004 when profit momentum outpaced sentiment.
    • High earnings growth + Up P/E: melt‑up risk; think of 2013 as a year when both earnings and multiples helped.
    • Low earnings growth + Flat/Up P/E: brittle rally; vulnerable to guidance cuts during October–November 2026 earnings season.
    • Low earnings growth + Down P/E: drawdown; typically follows negative revisions clusters across at least 6 of 11 sectors.
  • Contrarian read: leadership concentration in mega‑cap AI names such as Nvidia, Microsoft, and Alphabet could mean broad EPS beats help equal‑weight indices more than the cap‑weighted S&P 500 in 2H 2026, while pockets like Utilities and Real Estate remain rate‑sensitive even if Energy and Tech print strong results [2].

What others are missing

The market underestimates how 2026 AI data‑center buildouts at Microsoft (Quincy, Washington), Amazon (Hilliard, Ohio), and Alphabet (Council Bluffs, Iowa) flow through GAAP EPS via depreciation schedules that stretch 6–8 years, which can lift reported margins even before full cash returns materialize; that accounting timing could fortify EPS in Information Technology and Communication Services while masking capital‑intensity risk that shows up in free cash flow.

What to watch next

  1. By November 15, 2026, FactSet’s published S&P 500 forward 12‑month EPS will print at or above $390.
  2. On December 31, 2026, if the S&P 500 forward P/E closes between 19.5x and 21.5x, the index will finish between 7,600 and 8,400.
  3. By November 30, 2026, at least 8 of 11 GICS sectors will show positive year‑over‑year EPS growth for Q3 2026 in the FactSet scorecard.

Sources

  1. Yahoo Finance (malaysia.news.yahoo.com) — Summarizes 2026 P/E compression alongside price gains, framing why valuations look less stretched than headlines imply.
  2. FactSet Insight (insight.factset.com) — Provides the Q2 2026 23.3% S&P 500 EPS growth estimate and notes 10 of 11 sectors with positive YoY earnings, plus sector leadership.
  3. J.P. Morgan Asset Management, Guide to the Markets (am.jpmorgan.com) — Supplies the June 30, 2026 forward P/E of 20.4x and context for index‑level valuation math.




Related update: We recently published an article that expands on this topic: read the latest post.